This is a story I love to tell. It reveals much of the human psyche and I find it fascinating.
Back in the 90's when Data Recovery type services were first starting to mature I was working for one of the pioneers of the industry, Nick Majors. Nick was a man of unquestionable integrity and honesty. So it was no surprise that nothing perturbed him more at the time than the massive influx of companies that suddenly "claimed" to be experts in data recovery. From cases that were sent to us for a 2nd opinion and through our own secret shopper program, where we sent data recovery cases to these so called experts, it became obvious that there were a lot of unscrupulous and opportunistic villains infecting the data recovery business. They made their money by getting in as many jobs as they could, charging an evaluation fee for each one, and then recovering the 10-15% of the cases that were the easiest (skimming the cream off the top as we referred to it back then). They would do the cases where no parts and little intelligence were required... basically the cases that could easily be handled by any commercially available recovery software. Those they couldn't recover were declared unrecoverable and the client was told they were out of luck.
So it was decided that we had a responsibility to save the world's data from all these crooks and make some money off it at the same time. With huge fanfare and press releases, we announced our FREE-FIX program. Basically, we would recover people's data for free IF it was a simple problem that we could resolve in 15 minutes or less. This would include logical problems with the file system, deleted files, formatted drives and pcb problems for common drives we had in stock. The program was intended for consumer users and was available on single hard drives with Windows or MAC data only. If we were successful, the client only paid for the return shipping and the media to put the data on. If the case was not eligible for FREE-FIX, we would provide the client with a no obligation quote for further recovery attempts.
We thought if we took the high road and did the easy stuff for free, we would kill this growing segment of con artists as they would not be able to survive without the easy jobs. And of course we also hoped that many of the ineligible cases would be approved for escalation into more desirable expensive jobs. We really felt that we would gain such a good reputation from this program that it would pay us back a thousand times.
Boy, were we wrong!!!! Yes most of the owners of the cases that qualified for FREE-FIX loved us. But the other 85% of the people were absolutely outraged at us. We were suddenly bombarded with irate clients wanting to rip a strip off of us. Those that we tried to "up-sell" because theirs' was not a simple/free recovery, largely declined as they felt we were using bait and switch tactics. Even some of the 100 or so people who qualified for FREE-FIX every month thought we must be making money off the return media and the shipping.
Shortly after the 1st month, the FREE-FIX experiment was cancelled and quickly disappeared into the growing mist of the World Wide Web, never to be heard of again.
Back in the 90's when Data Recovery type services were first starting to mature I was working for one of the pioneers of the industry, Nick Majors. Nick was a man of unquestionable integrity and honesty. So it was no surprise that nothing perturbed him more at the time than the massive influx of companies that suddenly "claimed" to be experts in data recovery. From cases that were sent to us for a 2nd opinion and through our own secret shopper program, where we sent data recovery cases to these so called experts, it became obvious that there were a lot of unscrupulous and opportunistic villains infecting the data recovery business. They made their money by getting in as many jobs as they could, charging an evaluation fee for each one, and then recovering the 10-15% of the cases that were the easiest (skimming the cream off the top as we referred to it back then). They would do the cases where no parts and little intelligence were required... basically the cases that could easily be handled by any commercially available recovery software. Those they couldn't recover were declared unrecoverable and the client was told they were out of luck.
So it was decided that we had a responsibility to save the world's data from all these crooks and make some money off it at the same time. With huge fanfare and press releases, we announced our FREE-FIX program. Basically, we would recover people's data for free IF it was a simple problem that we could resolve in 15 minutes or less. This would include logical problems with the file system, deleted files, formatted drives and pcb problems for common drives we had in stock. The program was intended for consumer users and was available on single hard drives with Windows or MAC data only. If we were successful, the client only paid for the return shipping and the media to put the data on. If the case was not eligible for FREE-FIX, we would provide the client with a no obligation quote for further recovery attempts.
We thought if we took the high road and did the easy stuff for free, we would kill this growing segment of con artists as they would not be able to survive without the easy jobs. And of course we also hoped that many of the ineligible cases would be approved for escalation into more desirable expensive jobs. We really felt that we would gain such a good reputation from this program that it would pay us back a thousand times.
Boy, were we wrong!!!! Yes most of the owners of the cases that qualified for FREE-FIX loved us. But the other 85% of the people were absolutely outraged at us. We were suddenly bombarded with irate clients wanting to rip a strip off of us. Those that we tried to "up-sell" because theirs' was not a simple/free recovery, largely declined as they felt we were using bait and switch tactics. Even some of the 100 or so people who qualified for FREE-FIX every month thought we must be making money off the return media and the shipping.
Shortly after the 1st month, the FREE-FIX experiment was cancelled and quickly disappeared into the growing mist of the World Wide Web, never to be heard of again.
Looking for nas recovery, come to digital hospital, a Singapore company that focus on hdd recovery. A guerilla marketing project for raid drive recovery,file recovery & sd card recovery by Scotts Digital.
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